This responds to the trend of industry of convergence, where businesses aim to multiple print processes, marketing and visual communications solutions.
Commercial printers are offering wide format services; sign shops are offering traditionally commercial solutions like business cards, brochures, letter heads and other print collateral. The role of printers is also evolving from ‘Print Service Providers’ to ‘Marketing Service Providers’ who create multichannel experiences – blending print, digital, data and consulting with the latest marketing tactics and technology available to maximise client campaigns.
These industry changes were the catalyst for us to create a unique, relevant and fresh platform: Graphics, Print, Sign-GPS. This new platform will remain cutting-edge and relevant, providing opportunities for entrepreneurs to learn more about our industry.