Signarama exhibited at the Graphics, Print and Sign Expo, which ran from 14-16 September at Gallagher Convention Centre. Signarama is currently running its ‘Boost Your Business’ competition, where entrants stand a chance to win business signage to the value of R25,000. Entrants can visit the company’s website and motivate why, in a sentence or two, they need a signage makeover. The competition runs until 30 September.

Signarama representatives explained the benefits for those looking to convert their sign/printing business to a Signarama franchise, such as: co-operative advertising, training and support, brand recognition, mass purchasing, and an exit strategy.

Additional benefits include assistance to apply for finance, Signarama licence, right to trademark, comprehensive operations manual, preferential pricing programme, exclusive products programme, networking with peers, benchmarking your business against others, local and regional meetings, world expo and world events, national accounts programme, research and development, marketing fund, private ‘SignWiki’ intranet and comprehensive training. Also included is proprietary KosmosPOS software, online advertising campaigns and competitions, mass purchasing power, ongoing support and mentors to help franchisees.