According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to new schools of thought around [...]
According to Laurel Brunner, writing for the Verdigris Project, clothing will become an increasingly important concern as digital printing technologies start nibbling away at the traditional textile printing space. With apologies to Jane Austen, it’s a fact universally acknowledged that a single individual in possession of a well padded credit card must be in want of stuff. Especially now in [...]
According to Sensient Inkjet Textile, manufacturers need to be sure that every material they use within their operations is both safe and sustainable. Sustainability isn’t just about protecting the natural environment. Truly sustainable operations require the consideration of both people and planet – from the safety of the workforce through to the wellbeing of the end consumer. This focus on [...]
According to Shaun Holdom, Global Product Manager, Drytac, retailers and other public-facing companies need to grab their customers’ attention – and not just once, but time and time again to retain an ongoing and loyal relationship. Installing temporary graphics is an effective and affordable way to regularly refresh a brand and promote up-to-the-minute messages. Social distancing has become standard practice [...]
According to Laurel Brunner of the Verdigris Project, working online has actually proved to be entirely possible for most of us. The rise in experience with online meetings advances what pundits call the digital transformation. For those of us completely immersed in printing technology history, this phrase generally means the shift from analogue to digital printing. For Millenials, it means MySpace [...]
According to Alvise Cavallari, head of Nestlé’s corporate digital printing programme, as well as other related activities, the centuries-old ‘analogue’ printing industry is reinventing itself ‘digitally’ in such a short time: it has only taken about twenty years for digital printing to enter every sector of printing per se. It is fast getting real even in the challenging area of [...]
According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage, as a communication medium, is extremely useful as an advertising tool, but it shouldn’t only be used to push sales. It should also make a real impact in the lives of the people who view it. It can and should be used to deliver positive messages. Aside from [...]
Printing SA has been very proactive in responding to their members’ challenges and questions around lockdown. As such, Africa Print and Printing SA recently held a free webinar on 30 April aimed to give an update on the issues around Covid-19 that affect our industry and answer questions from the industry. The webinar addressed topics from risk levels of printing, [...]
Now is the time for businesses to reevaluate their processes; change their entire way of working, step up, innovate and find the opportunities where there seems to be none so they can not just survive this pandemic, but thrive going forward. How will they do this? CEO’s from both the printing and signage industries will share ideas on how to [...]
Roland DG South Africa is looking for uplifting videos to brighten up this lockdown. Show your talent, your skills or just make us all laugh. You have the time, so Roland is giving you the motivation with the Roland Unleashed Competition. Submit an original TikTok video and you could win – enter now! Sign Africa is the proud media partner of [...]
