According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the skip button on every single [...]
Increasingly, Printing SA members’ customers protest against the use of imprints, claiming them to be ‘free advertising’. Printing SA contacted the State Attorney for his interpretation of the Imprint Act 43/1993 and received some interesting advice. A brief reminder – the Imprint Act requires that any printer of printed matter affixes a legible notice containing the words ‘Printed by . [...]
David Lee from Focus Label Machinery discusses the advantages of silk screen printing versus heat transfer printing. To select the most appropriate technique, it’s important to have a thorough understanding of both. What is silk screen printing? For decades, silk screen printing has been the first-choice method for creating printed apparel, but it can also be used effectively on wood, paper, [...]
According to BrightSign CEO Jeff Hastings, digital signage is already making inroads in the automotive space. You’ve probably seen various displays mounted on top of (or smaller displays mounted inside) taxis and ride share vehicles. These solutions are mostly DOOH-oriented and show some real promise. But these solutions are primarily focused on either short-term passengers or bystanders within close proximity of [...]
According to Sensient Imaging Technologies, digital inkjet technology will continue to grow and develop for food applications – and we’ll increasingly see its use reaching beyond corporate and promotional events, to everyday use for both large and small brands. There are multiple opportunities out there for manufacturers. Whether used to refer to ink printed onto food directly – ‘edible inks’ [...]
According to Dave Newbery, Regional Sales Manager at Drytac Europe, wall graphics can all too often go wrong and sometimes very badly. This is due to the minefield that is different types of paint (particularly interior paints) and their compatibility with wall graphics products. Factors such as the incorrect face film and incorrect adhesive (including the wrong coat weight of [...]
The i1Pro 3 is ideal for professionals who require accurate colour from their printer, display and projector. Customers can use the i1Pro 3 to better track and verify monitor and print quality and capture spot colour measurements. This comes following X-Rite Incorporated and Pantone LLC’s announcement of the third-generation of its popular i1 Family of Colour Management solutions for the [...]
The industry has seen a lot of disruption in the last year from increasingly complicated security threats through to keeping up with the immediacy customers now expect. As businesses look ahead to 2020, that rate of change has only intensified. Canon looks at key trends. Collaboration is key – Caroline Serfass, Senior VP and CIO, Canon Europe As time goes on, digitisation [...]
John Tschohl of the Service Quality Institute discusses leadership using four people who went through personal and financial difficulties but kept on looking forward to accomplishing their goals and making a difference. Their financial status is in the billions for each of them but, their goal was to ‘make a difference’ in people’s lives. Oracle co-founder Larry Ellison Born in [...]
According to James De Waal, head of marketing business imaging group, Canon South Africa, if you have a large format print (LFP) device, posters are probably one of your most popular applications. He discusses five ways you can use posters to add impact, deliver value and boost sales. If you’re treating posters as commodity work, you could be overlooking chances to [...]
