Promotional Products Are A Good Revenue Stream For Businesses

Advertising Specialty Institute (ASI) recently hosted a webinar that outlined reasons to start selling promotional items, and how this industry could be a whole new revenue stream for businesses. Kevin McGee, Senior Account Executive at ASI, hosted the webinar. He said that now is a good time to get into the business of promotional products, due to this market having [...]

Use Different Technologies To Extend Print Service Offerings

Sarit Tichon, Senior VP, Worldwide Sales, SAi, says this is an unprecedented period for most businesses – especially those in an industry that can be competitive and tough-going at the best of times.  The industry, and the world, has been in a brawl with the ongoing Covid-19 pandemic, and it will take a while before it is business as usual [...]

Understanding The Importance Of Workflow In Printing

According to industry analyst Pat McGrew, writing for drupa, workflow should be the infrastructure that allows you to do the most work at the least cost, but over time the solutions put in place to meet a specific set of needs, job types and clients begins to wear and rub. Well-meaning team members add additional steps, circumvent steps, create spreadsheets [...]

Release Liners Are A Critical Feature Of Self-Adhesive Print Media

D’Arcy Lewis, Technical Sales Manager at Drytac, explains why high-quality release liners are crucial to easy printing and installation. Release liners are a critical feature of self-adhesive print media. They are a key component for the delivery of the product and the application performance, but as they are ultimately disposed of, they are often perceived as being of low value. [...]

Cutting Technology Can Stop The Spread Of COVID-19

As the Coronavirus is continuing to spread across the globe, Summa wants to use its resources to help to minimise the impact of the outbreak as much as possible.  Summa Demo Room transformed into a high-volume production area The Summa team is currently cutting thousands of mouth masks and surgical aprons with both Summa laser cutters and flatbed cutters. The [...]

Dye Sublimation As An Additional Revenue Stream For Large Format Print Shops

According to SAi, dye sublimation printing, traditionally the preserve of specialist printers producing textiles, T-shirts and novelty items, is a process that uses inks that are vapourised during transfer to the final substrate. The resultant images are colour-rich, vibrant and long-lasting. Dye sublimation printing can be done direct to the final polymer coated substrate, or more commonly via a transfer paper [...]

Six Tips To Secure Big Corporate Contracts

Signarama discusses how to create a good relationship with a retail giant who you’d like to secure a contract with. With the right approach and ‘can do’ attitude, closing that big deal is within your grasp.  1. Be professional  Whether you are contacted via email or a walk-in, remaining professional at all times will go a long way to securing [...]

Encouraging Carbon Reduction And Removal In The Graphics Industry

Laurel Brunner from the Verdigris Projects says that Microsoft has made bold statements with its recent announcements that it aims to be carbon negative by 2030, and that by 2050 the company will ‘remove from the environment all the carbon it has emitted either directly or by electrical consumption since it was founded in 1975’. This is quite extraordinary, not [...]

How To Deliver Effective Digital Signage Advertising

According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the skip button on every single [...]

Silk Screen Printing Vs. Heat Transfer Printing – Which Is More Efficient?

David Lee from Focus Label Machinery discusses the advantages of silk screen printing versus heat transfer printing. To select the most appropriate technique, it’s important to have a thorough understanding of both. What is silk screen printing? For decades, silk screen printing has been the first-choice method for creating printed apparel, but it can also be used effectively on wood, paper, [...]