According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the skip button on every single [...]
According to BrightSign CEO Jeff Hastings, digital signage is already making inroads in the automotive space. You’ve probably seen various displays mounted on top of (or smaller displays mounted inside) taxis and ride share vehicles. These solutions are mostly DOOH-oriented and show some real promise. But these solutions are primarily focused on either short-term passengers or bystanders within close proximity of [...]
According to Dave Newbery, Regional Sales Manager at Drytac Europe, wall graphics can all too often go wrong and sometimes very badly. This is due to the minefield that is different types of paint (particularly interior paints) and their compatibility with wall graphics products. Factors such as the incorrect face film and incorrect adhesive (including the wrong coat weight of [...]
Waldo Lonsbury Semon, a researcher, made vinyl popular back in the 1920s when he produced a PVC, through additives, that was more flexible and easily processed than its predecessor. In this article, Sytech Supplies discusses the benefits of vinyl and its origins. Semon’s development led to new products, factories and the creation of more jobs. This gave rise to the [...]
