According to Shaun Holdom, Global Product Manager, Drytac, retailers and other public-facing companies need to grab their customers’ attention – and not just once, but time and time again to retain an ongoing and loyal relationship. Installing temporary graphics is an effective and affordable way to regularly refresh a brand and promote up-to-the-minute messages. Social distancing has become standard practice [...]
According to Laurel Brunner of the Verdigris Project, working online has actually proved to be entirely possible for most of us. The rise in experience with online meetings advances what pundits call the digital transformation. For those of us completely immersed in printing technology history, this phrase generally means the shift from analogue to digital printing. For Millenials, it means MySpace [...]
According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage, as a communication medium, is extremely useful as an advertising tool, but it shouldn’t only be used to push sales. It should also make a real impact in the lives of the people who view it. It can and should be used to deliver positive messages. Aside from [...]
Now is the time for businesses to reevaluate their processes; change their entire way of working, step up, innovate and find the opportunities where there seems to be none so they can not just survive this pandemic, but thrive going forward. How will they do this? CEO’s from both the printing and signage industries will share ideas on how to [...]
You have the time, so Roland is giving you the motivation with the Roland Unleashed Competition. Submit an original TikTok video and you could win – enter now! Sign Africa is the proud media partner of this challenge. Roland DG South Africa is looking for uplifting videos to brighten up this lockdown. Show your talent, your skills or just make us [...]
As the Coronavirus is continuing to spread across the globe, Summa wants to use its resources to help to minimise the impact of the outbreak as much as possible. Summa Demo Room transformed into a high-volume production area The Summa team is currently cutting thousands of mouth masks and surgical aprons with both Summa laser cutters and flatbed cutters. The [...]
Signarama discusses how to create a good relationship with a retail giant who you’d like to secure a contract with. With the right approach and ‘can do’ attitude, closing that big deal is within your grasp. 1. Be professional Whether you are contacted via email or a walk-in, remaining professional at all times will go a long way to securing [...]
Laurel Brunner from the Verdigris Projects says that Microsoft has made bold statements with its recent announcements that it aims to be carbon negative by 2030, and that by 2050 the company will ‘remove from the environment all the carbon it has emitted either directly or by electrical consumption since it was founded in 1975’. This is quite extraordinary, not [...]
According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the skip button on every single [...]
According to James De Waal, head of marketing business imaging group, Canon South Africa, if you have a large format print (LFP) device, posters are probably one of your most popular applications. He discusses five ways you can use posters to add impact, deliver value and boost sales. If you’re treating posters as commodity work, you could be overlooking chances to [...]
