CAD-CUT® Soft Flock HTV is a durable, flocked vinyl that can also be layered on itself to create multi-coloured, dimensional looks that are perfect for any customer. Amp up designs with over 18 colours ranging from traditional black, white, and royal, to more trendy ones like pale pink, lemon and turquoise. The vinyl is ideal for adding texture to apparel [...]
John Tschohl of the Service Quality Institute outlines six steps to creating a service culture, and discusses five critical elements for excellent service. Most companies think they are in manufacturing and retail, but remember that you are in the service business. It is a paradigm switch. Amazon is successful because it understands it is a customer service company that just [...]
According to Hennie Kruger, Head of Commercial Print at Canon South Africa, today’s customer is demanding. Surrounded by always-on digital devices and bombarded by constant alerts, offers and messages, they expect instantaneous interactions with brands. Just as other forms of marketing have become more personalised and sophisticated, even the humble invoice or bank statement is expected to carry a personalised [...]
According to John Tschohl of the Service Quality Institute, when things do go wrong, it is how you recover and delight the customer that truly sets you apart from other companies. Opportunities for service recovery are numerous. While companies may not be able to prevent all problems, they can learn to recover from them. A good recovery can turn angry [...]
Technological advances are helping to keep waste and remakes to a minimum as well as helping to control the cost of consumables. We are seeing more and more companies starting to include sustainability as part of their investment decisions. This might be because their customers are asking the question, or because business owners recognise that sustainability in the graphics industry [...]
Sarit Tichon, Senior VP, Worldwide Sales, SAi, says this is an unprecedented period for most businesses – especially those in an industry that can be competitive and tough-going at the best of times. The industry, and the world, has been in a brawl with the ongoing Covid-19 pandemic, and it will take a while before it is business as usual [...]
According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to new schools of thought around [...]
According to Sensient Inkjet Textile, manufacturers need to be sure that every material they use within their operations is both safe and sustainable. Sustainability isn’t just about protecting the natural environment. Truly sustainable operations require the consideration of both people and planet – from the safety of the workforce through to the wellbeing of the end consumer. This focus on [...]
According to Laurel Brunner of the Verdigris Project, working online has actually proved to be entirely possible for most of us. The rise in experience with online meetings advances what pundits call the digital transformation. For those of us completely immersed in printing technology history, this phrase generally means the shift from analogue to digital printing. For Millenials, it means MySpace [...]
According to Alvise Cavallari, head of Nestlé’s corporate digital printing programme, as well as other related activities, the centuries-old ‘analogue’ printing industry is reinventing itself ‘digitally’ in such a short time: it has only taken about twenty years for digital printing to enter every sector of printing per se. It is fast getting real even in the challenging area of [...]
